The Power of a Point of View
I was flipping back through Play Bigger this weekend and hit a section that grabbed my attention: Strategy - The Power of a Point of View.
Some standout lines worth noting:
🔹 “A POV shifts people’s minds. It helps them reject an old way of thinking and believe in something new.”
🔹 “A POV tells the world why your company is different, and different forces a choice between what was and what can be.”
🔹 “A great POV reaches people on an emotional level.”
🔹 “It moves you out of the ‘we’re better’ wars and into a space that’s uniquely yours.”
Then came the line that really struck me: “We can’t emphasize enough how important it is to write down this story.”
It reminded me of something Dean Hachamovitch told me several years ago that I’ve shared countless times since:
⚡ “Writing is thinking.” ⚡
Your POV shouldn’t just live in your head. Writing it down forces clarity.
Not just clarity for your audience, but clarity for you!
It turns gut instinct into strategic narrative. What feels coherent in a busy mind often falls apart when met with the structure of a blank page.
And that’s the point. That friction is where clarity is born.
Because ultimately, your POV is the foundation of your strategy.
And if you tell it well, it becomes a story your whole company can live by, an emotionally resonant narrative that your customers, partners, investors and employees feel.
Just for emphasis, here’s a quote from The Hard Thing About Hard Things:
The CEO doesn’t have to be the creator of the vision. Nor does she have to be the creator of the story. But she must be the keeper of the vision and the story. As such, the CEO ensures that the company story is clear and compelling.
The story is not the mission statement; the story does not have to be succinct. It is the story. Companies can take as long as they need to tell it, but they must tell it and it must be compelling. A company without a story is usually a company without a strategy.
So if you haven’t written yours down yet… what’s stopping you?
